Using Social Media Analytics to Measure & Improve Content Effectiveness

URL:  http://e-byz.ch/social-media/using-social-media-analyti...

Marshall Sponder from WebMetricsGuru.com

about his book SocialMediaAnalyticsBook.com and the 3 challenges to content management:

- Diversity of offerings

- Types of content

- Privacy issues

See this Amp at http://amplify.com/u/a1btis