Samstag, 18. Juni 2011

Social Strategy according to HP's Mark Perrett

At what point can a business influence a consumer beyond their network?

How will value be measured in the future and how is that different to today?

Who will be measuring value?

How will you define a ‘relationship’ in a social media world?

Will you be able to tell the difference between the many personas a customer will have?

What is a customer?